Get your CRM ready for intelligent expansion
Built for RevOps and GTM teams, Stride aligns your CRM with your customers' decision-making reality
Stride Intelligence
Most CRMs don’t reflect how companies actually operate
As companies expand into new markets, the core fields inside a CRM stop representing reality. What once worked as a simple proxy becomes a source of misalignment for targeting, routing, and expansion decisions.
When CRMs rely on outdated proxies instead of operational reality, global expansion becomes slower, noisier, and harder to scale.
HQ ≠ where decisions are made
Assumption
A company’s headquarters reflects decision making and the best way to allocate sales territories.
Reality
HQ often reflects where a company was registered — not where buying decisions by your ICP are made.
Traditional segmentation is fundamentally flawed
Assumption
Revenue or # employees can tell you how big and how valuable an account is.
Reality
These are imperfect proxies of opportunity and will increasingly be so. A software company with 80% margin, could be a 10x larger opportunity than a commerce company with the same revenue.
Industry labels fail
Assumption
A single industry tag accurately describes how a company operates.
Reality
Many companies span multiple verticals. An “ecommerce” label may hide a high-margin SaaS offering.
Agentic CRM enrichment for global GTM expansion
Stride continuously enriches your CRM using a set of AI agents designed specifically for global RevOps and GTM teams. Instead of relying on static fields or generic enrichment, Stride applies bespoke logic and entity mapping to support sales and GTM expansion — ensuring territories, routing, and coverage work across borders directly inside your CRM.
AI agents built for expansion logic
Stride uses specialised AI agents that analyse companies as operating entities, not just records. Each agent applies expansion-aware logic to map operating footprint, decision location, revenue context, language, and industry signals. This ensures CRM data reflects real-world structure — not registration artefacts or outdated proxies.
Bespoke entity mapping, not one-size-fits-all data
Stride maps companies, subsidiaries, and operating units using entity-level logic rather than flat account enrichment. This allows RevOps teams to:
- Distinguish HQ from decision centre
- Understand how revenue and operations are distributed
- Segment accounts based on how they actually function across market
Continuous enrichment, not point-in-time updates
Stride’s agents run continuously, updating CRM records as companies change expanding into new markets, shifting focus, or evolving business models. Your CRM stays aligned with reality as your GTM motion scales.
Make expansion faster, leaner, and predictable.
Define market segments
Stop guessing where to grow next. Verify market potential with real data.
Reduce territory conflict
Clear ownership lines based on real operating entities, not just HQs.
Surface missed pipeline
Identify high-fit accounts that look small but belong to global giants.
Prioritise top markets
Allocate resources to regions with the highest confirmed TAM availability.
Single source of truth
Unify your global GTM data structure across every CRM instance.