Resources

Journal

Ideas, analysis, and perspectives on GTM data and execution.

Featured researchBenchmarking29 Apr 2026 · 6 min read

The State of GTM Data Quality

A concise view of what Stride benchmark results reveal about CRM enrichment quality, AI-generated company data, and the work still needed to make account data decision-grade.

Read articleBy Stride Research

Published articles

Research and methodology on company data quality, benchmark design, and GTM decision-making.

3 published articles

Analytical preview showing entity resolution and contextual similarity for B2B lookalike modelling.

GTM Strategy13 May 2026 · 7 min read

Why B2B Lookalikes Still Suck

B2B lookalikes should be one of the most valuable GTM workflows. In practice, weak company data and inconsistent entity definitions make them far less reliable than they should be.

Read articleStride Research

Methodology preview showing benchmark comparison panels for company Footprint data.

Methodology27 Apr 2026 · 7 min read

How We Benchmark Company Footprint Data

Footprint benchmarks company data by the decisions it supports, using private test datasets, reference values, provider outputs, and account-level impact measures.

Read articleStride Research

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