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Ideas, analysis, and perspectives on GTM data and execution.

Data Quality14 Feb 2026 · 6 min read

Where GTM execution breaks first when company data drifts

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Placeholder analysis across data integrity, coverage, planning, territory design, and market intelligence.

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Placeholder preview for a journal article about fragmented market coverage.

Coverage2 Feb 2026 · 5 min read

Designing coverage models for markets with fragmented public data

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Placeholder preview for a journal article about territory logic and entity resolution.

Territory21 Jan 2026 · 7 min read

Why territory logic fails when entity resolution stops at the parent account

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Placeholder preview for a journal article about freshness and planning cycles.

Planning10 Jan 2026 · 4 min read

What benchmarked freshness actually changes in planning cycles

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Placeholder preview for a journal article about enrichment field prioritisation.

Market Intelligence18 Dec 2025

A practical guide to deciding which enrichment fields deserve a budget

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Placeholder preview for a journal article about global subsidiaries and planning complexity.

Operating StructureDate and reading time forthcoming

Planning around global subsidiaries, local operators, and market complexity without defaulting back to spreadsheet proxies that flatten the whole picture

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