Objective menu
01
Choose your objective
Start with the GTM outcome: trust data, grow pipeline, find missing accounts, improve segmentation, clean routing, or size growth.
How it works
From market definition to live GTM motion that finds business and corporate client opportunities
ICP model
potential business and corporate clients
Service mix
Client base
Regulatory burden
Account list
scoredBest-fit accounts94%
Expansion list81%
Review queue67%
02
Define ICP and build account lists
Describe your ICP in plain language. Stride turns it into a benchmarked account model using fit rules, exclusions, entity structure, and Service mix, Client base, Regulatory burden, and Advisory expansion.
CRM sync
03
Power GTM motions within your existing tools
Push enriched accounts into Salesforce or HubSpot for ABM, territory mapping, TAM sizing, outbound, events, email, and in-person motions.
Workflow Context
Generic firmographics miss the buying context that changes fit
Useful targeting for potential business and corporate clients depends on Service mix, Client base, Regulatory burden, and Advisory expansion. Stride turns those signals into fields your team can review and deploy.
Workflow map
Accountancy
Signals
Service mix01
Client base02
Regulatory burden03
Advisory expansion04
Workflow outputs
Rank firms expanding beyond compliance into advisory and outsourced finance.
Separate local practices, multi-office groups, and specialist tax or audit providers.
Identify accounts where client complexity creates demand for workflow, data, or automation tools.
Enrich
Score
Deploy
- Use Service mix for segmentation, scoring, and routing.
- Use Client base for segmentation, scoring, and routing.
- Use Regulatory burden for segmentation, scoring, and routing.
- Use Advisory expansion for segmentation, scoring, and routing.
Sector Signals
Model the signals that decide which accounts are worth working
Footprint layers sector-specific signals onto core company data so account selection reflects how the market actually operates.
Signal model
Target model
Accountancy
potential business and corporate clients
01Service mixFielded for fit, routing, and evidence
02Client baseFielded for fit, routing, and evidence
03Regulatory burdenFielded for fit, routing, and evidence
04Advisory expansionFielded for fit, routing, and evidence
- Rank firms expanding beyond compliance into advisory and outsourced finance.
- Separate local practices, multi-office groups, and specialist tax or audit providers.
- Identify accounts where client complexity creates demand for workflow, data, or automation tools.
- Route outreach by service line, partner structure, and vertical client focus.
Workflow Prioritisation
Prioritise accounts around service-line fit, client mix, advisory growth, and compliance workload
Opportunity Sizing turns the enriched company layer into account tiers, whitespace lists, and targeting rules your team can use.
Benchmark view
- Enrich CRM records with practice type, office footprint, and specialist service coverage.
- Build segments for audit, tax, payroll, advisory, and outsourced finance motions.
- Prioritise firms showing hiring, acquisition, or advisory expansion signals.
- Deploy confidence-scored account lists into sales and partner workflows.
Deployable Output
Deploy account intelligence into live GTM workflows
Stride sends reviewed recommendations, CRM-ready fields, and scored lists into the systems your team already uses.
Deployment flow
CRM deployment
Account records into the systems your team already uses
Ready fields
Service mixready
Client baseready
Regulatory burdenready
Advisory expansionready
Map fields
Review rules
Sync records
CRM fields
No overwrite risk
Activation ready
- Recommend the accounts most likely to match your motion.
- Show evidence and confidence for each suggestion.
- Route outputs into CRM, ABM, outbound, planning, and partner workflows.
- Control rollout with approvals, overwrite rules, and deployment caps.