Stride
Stridefor

Company intelligence that finds agencies with client, channel, and pitch signals that indicate buying timing

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How it works

From market definition to live GTM motion that finds agencies with client, channel, and pitch signals that indicate buying timing

Objective menu

01

Choose your objective

Start with the GTM outcome: trust data, grow pipeline, find missing accounts, improve segmentation, clean routing, or size growth.

ICP model

agencies by discipline, client mix, partner stack, headco...

Agency discipline
Client profile
Platform partnerships

Account list

scored
Best-fit accounts94%
Expansion list81%
Review queue67%

02

Define ICP and build account lists

Describe your ICP in plain language. Stride turns it into a benchmarked account model using fit rules, exclusions, entity structure, and Agency discipline, Client profile, Platform partnerships, and Headcount mix.

CRM sync

03

Power GTM motions within your existing tools

Push enriched accounts into Salesforce or HubSpot for ABM, territory mapping, TAM sizing, outbound, events, email, and in-person motions.

Workflow Context

Generic firmographics miss the buying context that changes fit

Useful targeting for agencies by discipline, client mix, partner stack, headcount, and new-business signal depends on Agency discipline, Client profile, Platform partnerships, Headcount mix, and Pitch signals. Stride turns those signals into fields your team can review and deploy.

Workflow map

Advertising & Digital Agencies

Fit model

Signals

Agency discipline01
Client profile02
Platform partnerships03
Headcount mix04
Pitch signals05

Workflow outputs

Separate creative, media, performance, digital, social, SEO, CRM, commerce, and specialist agencies.

Prioritise accounts by client vertical, platform stack, team shape, and growth signal.

Route outreach by new business, client services, strategy, media, technology, and operations ownership.

Enrich
Score
Deploy
  • Use Agency discipline for segmentation, scoring, and routing.
  • Use Client profile for segmentation, scoring, and routing.
  • Use Platform partnerships for segmentation, scoring, and routing.
  • Use Headcount mix for segmentation, scoring, and routing.
  • Use Pitch signals for segmentation, scoring, and routing.
Sector Signals

Model the signals that decide which accounts are worth working

Footprint layers sector-specific signals onto core company data so account selection reflects how the market actually operates.

Signal model

Target model

Advertising & Digital Agencies

agencies by discipline, client mix, partner stack, headcount, and new-business signal

01Agency disciplineFielded for fit, routing, and evidence
02Client profileFielded for fit, routing, and evidence
03Platform partnershipsFielded for fit, routing, and evidence
04Headcount mixFielded for fit, routing, and evidence
05Pitch signalsFielded for fit, routing, and evidence
  • Separate creative, media, performance, digital, social, SEO, CRM, commerce, and specialist agencies.
  • Prioritise accounts by client vertical, platform stack, team shape, and growth signal.
  • Route outreach by new business, client services, strategy, media, technology, and operations ownership.
  • Identify agencies entering new channels, winning accounts, hiring specialists, or scaling partner ecosystems.
Workflow Prioritisation

Prioritise accounts around agency discipline, client profile, platform partnership, team mix, and new-business timing

Opportunity Sizing turns the enriched company layer into account tiers, whitespace lists, and targeting rules your team can use.

Benchmark view
STRIDE BENCHMARKSGTM Intelligence Account Impact by Business SizeREGIONGlobalINDUSTRYProfessional / Creative...BUSINESS SIZESMB to EnterprisePROVIDERSMBMid-MarketEnterpriseStride84%Stride - SMB83%Stride - Mid-Market80%Stride - EnterpriseClay (Argon)76%Clay (Argon) - SMB76%Clay (Argon) - Mid-Market73%Clay (Argon) - EnterpriseGPT 5.475%GPT 5.4 - SMB71%GPT 5.4 - Mid-Market69%GPT 5.4 - EnterpriseZoomInfo74%ZoomInfo - SMB51%ZoomInfo - Mid-Market60%ZoomInfo - EnterpriseClay (Premium DataProviders)68%Clay (Premium Data Providers) - SMB46%Clay (Premium Data Providers) - Mid-Market57%Clay (Premium Data Providers) - EnterpriseSource: Stride Expert Benchmarks, June'26stride.world
  • Enrich CRM records with discipline, client sectors, platform partnerships, team mix, and office footprint.
  • Build segments for partner, vendor, tooling, data, media, and new-business motions.
  • Trigger outreach from account wins, pitch activity, hiring, awards, and platform partnership signals.
  • Deploy agency-specific account context into outbound, partnership, and ABM workflows.
Deployable Output

Deploy account intelligence into live GTM workflows

Stride sends reviewed recommendations, CRM-ready fields, and scored lists into the systems your team already uses.

Deployment flow

CRM deployment

Account records into the systems your team already uses

Ready fields

Agency disciplineready
Client profileready
Platform partnershipsready
Headcount mixready
Map fields
Review rules
Sync records
Stride setup wizard configuring CRM enrichment fields.
CRM fields
No overwrite risk
Activation ready
  • Recommend the accounts most likely to match your motion.
  • Show evidence and confidence for each suggestion.
  • Route outputs into CRM, ABM, outbound, planning, and partner workflows.
  • Control rollout with approvals, overwrite rules, and deployment caps.