Stride
Stridefor

Company intelligence that finds software companies with the right stage, stack, and GTM momentum

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How it works

From market definition to live GTM motion that finds software companies with the right stage, stack, and GTM momentum

Objective menu

01

Choose your objective

Start with the GTM outcome: trust data, grow pipeline, find missing accounts, improve segmentation, clean routing, or size growth.

ICP model

software companies by stack, funding, hiring, and GTM mat...

Tech stack
Growth stage
GTM maturity

Account list

scored
Best-fit accounts94%
Expansion list81%
Review queue67%

02

Define ICP and build account lists

Describe your ICP in plain language. Stride turns it into a benchmarked account model using fit rules, exclusions, entity structure, and Tech stack, Growth stage, GTM maturity, and Funding profile.

CRM sync

03

Power GTM motions within your existing tools

Push enriched accounts into Salesforce or HubSpot for ABM, territory mapping, TAM sizing, outbound, events, email, and in-person motions.

Workflow Context

Generic firmographics miss the buying context that changes fit

Useful targeting for software companies by stack, funding, hiring, and GTM maturity depends on Tech stack, Growth stage, GTM maturity, Funding profile, and Hiring signal. Stride turns those signals into fields your team can review and deploy.

Workflow map

B2B SaaS

Fit model

Signals

Tech stack01
Growth stage02
GTM maturity03
Funding profile04
Hiring signal05

Workflow outputs

Separate product-led, sales-led, enterprise, vertical SaaS, infrastructure, and AI-native companies.

Prioritise accounts by stage, installed tools, GTM team structure, and expansion signal.

Identify companies rebuilding RevOps, sales, marketing, data, or customer success workflows.

Enrich
Score
Deploy
  • Use Tech stack for segmentation, scoring, and routing.
  • Use Growth stage for segmentation, scoring, and routing.
  • Use GTM maturity for segmentation, scoring, and routing.
  • Use Funding profile for segmentation, scoring, and routing.
  • Use Hiring signal for segmentation, scoring, and routing.
Sector Signals

Model the signals that decide which accounts are worth working

Footprint layers sector-specific signals onto core company data so account selection reflects how the market actually operates.

Signal model

Target model

B2B SaaS

software companies by stack, funding, hiring, and GTM maturity

01Tech stackFielded for fit, routing, and evidence
02Growth stageFielded for fit, routing, and evidence
03GTM maturityFielded for fit, routing, and evidence
04Funding profileFielded for fit, routing, and evidence
05Hiring signalFielded for fit, routing, and evidence
  • Separate product-led, sales-led, enterprise, vertical SaaS, infrastructure, and AI-native companies.
  • Prioritise accounts by stage, installed tools, GTM team structure, and expansion signal.
  • Identify companies rebuilding RevOps, sales, marketing, data, or customer success workflows.
  • Route outreach by functional owner, stack gap, and urgency signal.
Workflow Prioritisation

Prioritise accounts around tech stack, growth stage, GTM maturity, funding profile, and hiring momentum

Opportunity Sizing turns the enriched company layer into account tiers, whitespace lists, and targeting rules your team can use.

Benchmark view
STRIDE BENCHMARKSGTM Intelligence Account Impact by Business SizeREGIONGlobalINDUSTRYSaaS / TechnologyBUSINESS SIZESMB to EnterprisePROVIDERSMBMid-MarketEnterpriseStride84%Stride - SMB83%Stride - Mid-Market80%Stride - EnterpriseClay (Argon)76%Clay (Argon) - SMB76%Clay (Argon) - Mid-Market73%Clay (Argon) - EnterpriseGPT 5.475%GPT 5.4 - SMB71%GPT 5.4 - Mid-Market69%GPT 5.4 - EnterpriseZoomInfo74%ZoomInfo - SMB51%ZoomInfo - Mid-Market60%ZoomInfo - EnterpriseClay (Premium DataProviders)68%Clay (Premium Data Providers) - SMB46%Clay (Premium Data Providers) - Mid-Market57%Clay (Premium Data Providers) - EnterpriseSource: Stride Expert Benchmarks, June'26stride.world
  • Enrich CRM records with stack, funding, hiring, GTM model, and maturity indicators.
  • Build segments for RevOps, sales acceleration, marketing operations, data, and customer growth motions.
  • Trigger outreach from funding, leadership hires, job posts, product launches, and tool changes.
  • Deploy scored account lists into sales, ABM, and partner workflows.
Deployable Output

Deploy account intelligence into live GTM workflows

Stride sends reviewed recommendations, CRM-ready fields, and scored lists into the systems your team already uses.

Deployment flow

CRM deployment

Account records into the systems your team already uses

Ready fields

Tech stackready
Growth stageready
GTM maturityready
Funding profileready
Map fields
Review rules
Sync records
Stride setup wizard configuring CRM enrichment fields.
CRM fields
No overwrite risk
Activation ready
  • Recommend the accounts most likely to match your motion.
  • Show evidence and confidence for each suggestion.
  • Route outputs into CRM, ABM, outbound, planning, and partner workflows.
  • Control rollout with approvals, overwrite rules, and deployment caps.