Stride
Stridefor

Company intelligence that finds care operators where footprint, occupancy, and service mix create demand

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How it works

From market definition to live GTM motion that finds care operators where footprint, occupancy, and service mix create demand

Objective menu

01

Choose your objective

Start with the GTM outcome: trust data, grow pipeline, find missing accounts, improve segmentation, clean routing, or size growth.

ICP model

care groups, home-care providers, and community health op...

Site footprint
Care mix
Occupancy pressure

Account list

scored
Best-fit accounts94%
Expansion list81%
Review queue67%

02

Define ICP and build account lists

Describe your ICP in plain language. Stride turns it into a benchmarked account model using fit rules, exclusions, entity structure, and Site footprint, Care mix, Occupancy pressure, and Commissioner exposure.

CRM sync

03

Power GTM motions within your existing tools

Push enriched accounts into Salesforce or HubSpot for ABM, territory mapping, TAM sizing, outbound, events, email, and in-person motions.

Workflow Context

Generic firmographics miss the buying context that changes fit

Useful targeting for care groups, home-care providers, and community health operators depends on Site footprint, Care mix, Occupancy pressure, and Commissioner exposure. Stride turns those signals into fields your team can review and deploy.

Workflow map

Care Homes & Community Health

Fit model

Signals

Site footprint01
Care mix02
Occupancy pressure03
Commissioner exposure04

Workflow outputs

Separate residential care, nursing care, domiciliary care, supported living, and community health providers.

Prioritise operators where footprint, occupancy, or service complexity creates workflow demand.

Map account ownership across head office, regional managers, and local service leaders.

Enrich
Score
Deploy
  • Use Site footprint for segmentation, scoring, and routing.
  • Use Care mix for segmentation, scoring, and routing.
  • Use Occupancy pressure for segmentation, scoring, and routing.
  • Use Commissioner exposure for segmentation, scoring, and routing.
Sector Signals

Model the signals that decide which accounts are worth working

Footprint layers sector-specific signals onto core company data so account selection reflects how the market actually operates.

Signal model

Target model

Care Homes & Community Health

care groups, home-care providers, and community health operators

01Site footprintFielded for fit, routing, and evidence
02Care mixFielded for fit, routing, and evidence
03Occupancy pressureFielded for fit, routing, and evidence
04Commissioner exposureFielded for fit, routing, and evidence
  • Separate residential care, nursing care, domiciliary care, supported living, and community health providers.
  • Prioritise operators where footprint, occupancy, or service complexity creates workflow demand.
  • Map account ownership across head office, regional managers, and local service leaders.
  • Segment providers by funding mix, inspection risk, geography, and care specialism.
Workflow Prioritisation

Prioritise accounts around site network, care setting, occupancy pressure, and commissioner relationship

Opportunity Sizing turns the enriched company layer into account tiers, whitespace lists, and targeting rules your team can use.

Benchmark view
STRIDE BENCHMARKSGTM Intelligence Account Impact by RegionREGIONGlobalINDUSTRYHealthcareBUSINESS SIZEAll sizesPROVIDERAPACEMEALATAMNAStride81%Stride - APAC84%Stride - EMEA76%Stride - LATAM86%Stride - NAClay (Argon)73%Clay (Argon) - APAC78%Clay (Argon) - EMEA60%Clay (Argon) - LATAM76%Clay (Argon) - NAGPT 5.467%GPT 5.4 - APAC75%GPT 5.4 - EMEA57%GPT 5.4 - LATAM77%GPT 5.4 - NAZoomInfo66%ZoomInfo - APAC57%ZoomInfo - EMEA67%ZoomInfo - LATAM74%ZoomInfo - NAClay (Premium DataProviders)59%Clay (Premium Data Providers) - APAC56%Clay (Premium Data Providers) - EMEA63%Clay (Premium Data Providers) - LATAM61%Clay (Premium Data Providers) - NASource: Stride Expert Benchmarks, June'26stride.world
  • Enrich CRM records with site count, care categories, geography, and operating structure.
  • Build segments for workforce, compliance, patient engagement, procurement, and care coordination motions.
  • Use inspection, hiring, contract, and expansion signals to time outreach.
  • Deploy local and group-level account context into sales and customer success workflows.
Deployable Output

Deploy account intelligence into live GTM workflows

Stride sends reviewed recommendations, CRM-ready fields, and scored lists into the systems your team already uses.

Deployment flow

CRM deployment

Account records into the systems your team already uses

Ready fields

Site footprintready
Care mixready
Occupancy pressureready
Commissioner exposureready
Map fields
Review rules
Sync records
Stride setup wizard configuring CRM enrichment fields.
CRM fields
No overwrite risk
Activation ready
  • Recommend the accounts most likely to match your motion.
  • Show evidence and confidence for each suggestion.
  • Route outputs into CRM, ABM, outbound, planning, and partner workflows.
  • Control rollout with approvals, overwrite rules, and deployment caps.