Stride
Stridefor

Company intelligence that finds scaling brands before growth pressure appears in generic revenue data

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How it works

From market definition to live GTM motion that finds scaling brands before growth pressure appears in generic revenue data

Objective menu

01

Choose your objective

Start with the GTM outcome: trust data, grow pipeline, find missing accounts, improve segmentation, clean routing, or size growth.

ICP model

commerce brands by channel mix, SKU velocity, media inten...

GMV proxy
SKU velocity
Channel mix

Account list

scored
Best-fit accounts94%
Expansion list81%
Review queue67%

02

Define ICP and build account lists

Describe your ICP in plain language. Stride turns it into a benchmarked account model using fit rules, exclusions, entity structure, and GMV proxy, SKU velocity, Channel mix, and Paid media intensity.

CRM sync

03

Power GTM motions within your existing tools

Push enriched accounts into Salesforce or HubSpot for ABM, territory mapping, TAM sizing, outbound, events, email, and in-person motions.

Workflow Context

Generic firmographics miss the buying context that changes fit

Useful targeting for commerce brands by channel mix, SKU velocity, media intensity, and fulfilment model depends on GMV proxy, SKU velocity, Channel mix, Paid media intensity, and Fulfilment model. Stride turns those signals into fields your team can review and deploy.

Workflow map

DTC Ecommerce

Fit model

Signals

GMV proxy01
SKU velocity02
Channel mix03
Paid media intensity04
Fulfilment model05

Workflow outputs

Separate high-growth operators from small catalogue brands and marketplace-led sellers.

Prioritise brands where paid media, SKU growth, or fulfilment complexity signals budget and need.

Route messaging by Shopify, marketplace, subscription, wholesale, and omnichannel models.

Enrich
Score
Deploy
  • Use GMV proxy for segmentation, scoring, and routing.
  • Use SKU velocity for segmentation, scoring, and routing.
  • Use Channel mix for segmentation, scoring, and routing.
  • Use Paid media intensity for segmentation, scoring, and routing.
  • Use Fulfilment model for segmentation, scoring, and routing.
Sector Signals

Model the signals that decide which accounts are worth working

Footprint layers sector-specific signals onto core company data so account selection reflects how the market actually operates.

Signal model

Target model

DTC Ecommerce

commerce brands by channel mix, SKU velocity, media intensity, and fulfilment model

01GMV proxyFielded for fit, routing, and evidence
02SKU velocityFielded for fit, routing, and evidence
03Channel mixFielded for fit, routing, and evidence
04Paid media intensityFielded for fit, routing, and evidence
05Fulfilment modelFielded for fit, routing, and evidence
  • Separate high-growth operators from small catalogue brands and marketplace-led sellers.
  • Prioritise brands where paid media, SKU growth, or fulfilment complexity signals budget and need.
  • Route messaging by Shopify, marketplace, subscription, wholesale, and omnichannel models.
  • Identify accounts with scaling pressure before it appears in generic revenue data.
Workflow Prioritisation

Prioritise accounts around GMV, merchandising velocity, acquisition mix, paid media intensity, and fulfilment model

Opportunity Sizing turns the enriched company layer into account tiers, whitespace lists, and targeting rules your team can use.

Benchmark view
STRIDE BENCHMARKSGTM Intelligence Account Impact by Business SizeREGIONGlobalINDUSTRYRetail / E-commerceBUSINESS SIZESMB to EnterprisePROVIDERSMBMid-MarketEnterpriseStride84%Stride - SMB83%Stride - Mid-Market80%Stride - EnterpriseClay (Argon)76%Clay (Argon) - SMB76%Clay (Argon) - Mid-Market73%Clay (Argon) - EnterpriseGPT 5.475%GPT 5.4 - SMB71%GPT 5.4 - Mid-Market69%GPT 5.4 - EnterpriseZoomInfo74%ZoomInfo - SMB51%ZoomInfo - Mid-Market60%ZoomInfo - EnterpriseClay (Premium DataProviders)68%Clay (Premium Data Providers) - SMB46%Clay (Premium Data Providers) - Mid-Market57%Clay (Premium Data Providers) - EnterpriseSource: Stride Expert Benchmarks, June'26stride.world
  • Enrich accounts with platform, catalogue, fulfilment, marketplace, and media-spend context.
  • Build campaign audiences around growth model, operational complexity, and buying urgency.
  • Trigger outreach from product launches, media scaling, fulfilment changes, and hiring signals.
  • Send account tiers and workflow notes into outbound, ABM, and partner motions.
Deployable Output

Deploy account intelligence into live GTM workflows

Stride sends reviewed recommendations, CRM-ready fields, and scored lists into the systems your team already uses.

Deployment flow

CRM deployment

Account records into the systems your team already uses

Ready fields

GMV proxyready
SKU velocityready
Channel mixready
Paid media intensityready
Map fields
Review rules
Sync records
Stride setup wizard configuring CRM enrichment fields.
CRM fields
No overwrite risk
Activation ready
  • Recommend the accounts most likely to match your motion.
  • Show evidence and confidence for each suggestion.
  • Route outputs into CRM, ABM, outbound, planning, and partner workflows.
  • Control rollout with approvals, overwrite rules, and deployment caps.