Stride
Stridefor

Company intelligence that finds public and non-profit buyers around funding, procurement, and programme timing

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How it works

From market definition to live GTM motion that finds public and non-profit buyers around funding, procurement, and programme timing

Objective menu

01

Choose your objective

Start with the GTM outcome: trust data, grow pipeline, find missing accounts, improve segmentation, clean routing, or size growth.

ICP model

public bodies, charities, foundations, and agencies by re...

Remit
Funding model
Procurement route

Account list

scored
Best-fit accounts94%
Expansion list81%
Review queue67%

02

Define ICP and build account lists

Describe your ICP in plain language. Stride turns it into a benchmarked account model using fit rules, exclusions, entity structure, and Remit, Funding model, Procurement route, and Programme timing.

CRM sync

03

Power GTM motions within your existing tools

Push enriched accounts into Salesforce or HubSpot for ABM, territory mapping, TAM sizing, outbound, events, email, and in-person motions.

Workflow Context

Generic firmographics miss the buying context that changes fit

Useful targeting for public bodies, charities, foundations, and agencies by remit and procurement route depends on Remit, Funding model, Procurement route, and Programme timing. Stride turns those signals into fields your team can review and deploy.

Workflow map

Government and Non-Profit

Fit model

Signals

Remit01
Funding model02
Procurement route03
Programme timing04

Workflow outputs

Separate central government, local government, public agencies, charities, foundations, and membership bodies.

Prioritise accounts around budget cycles, grants, tenders, transformation programmes, and service delivery pressure.

Map decision owners across procurement, programme, operations, finance, and policy teams.

Enrich
Score
Deploy
  • Use Remit for segmentation, scoring, and routing.
  • Use Funding model for segmentation, scoring, and routing.
  • Use Procurement route for segmentation, scoring, and routing.
  • Use Programme timing for segmentation, scoring, and routing.
Sector Signals

Model the signals that decide which accounts are worth working

Footprint layers sector-specific signals onto core company data so account selection reflects how the market actually operates.

Signal model

Target model

Government and Non-Profit

public bodies, charities, foundations, and agencies by remit and procurement route

01RemitFielded for fit, routing, and evidence
02Funding modelFielded for fit, routing, and evidence
03Procurement routeFielded for fit, routing, and evidence
04Programme timingFielded for fit, routing, and evidence
  • Separate central government, local government, public agencies, charities, foundations, and membership bodies.
  • Prioritise accounts around budget cycles, grants, tenders, transformation programmes, and service delivery pressure.
  • Map decision owners across procurement, programme, operations, finance, and policy teams.
  • Segment outreach by statutory duty, funding model, geography, and beneficiary group.
Workflow Prioritisation

Prioritise accounts around public remit, funding source, procurement route, programme timing, and stakeholder complexity

Opportunity Sizing turns the enriched company layer into account tiers, whitespace lists, and targeting rules your team can use.

Benchmark view
STRIDE BENCHMARKSGTM Intelligence Account Impact by RegionREGIONGlobalINDUSTRYPublic Sector / Non Pro...BUSINESS SIZEAll sizesPROVIDERAPACEMEALATAMNAStride81%Stride - APAC84%Stride - EMEA76%Stride - LATAM86%Stride - NAClay (Argon)73%Clay (Argon) - APAC78%Clay (Argon) - EMEA60%Clay (Argon) - LATAM76%Clay (Argon) - NAGPT 5.467%GPT 5.4 - APAC75%GPT 5.4 - EMEA57%GPT 5.4 - LATAM77%GPT 5.4 - NAZoomInfo66%ZoomInfo - APAC57%ZoomInfo - EMEA67%ZoomInfo - LATAM74%ZoomInfo - NAClay (Premium DataProviders)59%Clay (Premium Data Providers) - APAC56%Clay (Premium Data Providers) - EMEA63%Clay (Premium Data Providers) - LATAM61%Clay (Premium Data Providers) - NASource: Stride Expert Benchmarks, June'26stride.world
  • Enrich CRM records with remit, funding source, procurement path, region, and programme context.
  • Build account lists for tenders, grants, service delivery, digital transformation, and partnership motions.
  • Trigger outreach from budget announcements, tender activity, leadership changes, and programme launches.
  • Deploy evidence-backed account context into public sector and non-profit sales workflows.
Deployable Output

Deploy account intelligence into live GTM workflows

Stride sends reviewed recommendations, CRM-ready fields, and scored lists into the systems your team already uses.

Deployment flow

CRM deployment

Account records into the systems your team already uses

Ready fields

Remitready
Funding modelready
Procurement routeready
Programme timingready
Map fields
Review rules
Sync records
Stride setup wizard configuring CRM enrichment fields.
CRM fields
No overwrite risk
Activation ready
  • Recommend the accounts most likely to match your motion.
  • Show evidence and confidence for each suggestion.
  • Route outputs into CRM, ABM, outbound, planning, and partner workflows.
  • Control rollout with approvals, overwrite rules, and deployment caps.