Stride
Stridefor

Company intelligence that finds media owners with the right audience, inventory, and sales motion

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How it works

From market definition to live GTM motion that finds media owners with the right audience, inventory, and sales motion

Objective menu

01

Choose your objective

Start with the GTM outcome: trust data, grow pipeline, find missing accounts, improve segmentation, clean routing, or size growth.

ICP model

publishers, broadcasters, OOH networks, retail media, and...

Audience profile
Inventory mix
Channel footprint

Account list

scored
Best-fit accounts94%
Expansion list81%
Review queue67%

02

Define ICP and build account lists

Describe your ICP in plain language. Stride turns it into a benchmarked account model using fit rules, exclusions, entity structure, and Audience profile, Inventory mix, Channel footprint, and Ad formats.

CRM sync

03

Power GTM motions within your existing tools

Push enriched accounts into Salesforce or HubSpot for ABM, territory mapping, TAM sizing, outbound, events, email, and in-person motions.

Workflow Context

Generic firmographics miss the buying context that changes fit

Useful targeting for publishers, broadcasters, OOH networks, retail media, and communities by audience and format depends on Audience profile, Inventory mix, Channel footprint, Ad formats, and Sales motion. Stride turns those signals into fields your team can review and deploy.

Workflow map

Media Owners

Fit model

Signals

Audience profile01
Inventory mix02
Channel footprint03
Ad formats04
Sales motion05

Workflow outputs

Separate publishers, broadcasters, OOH networks, retail media, newsletters, podcasts, and vertical communities.

Prioritise accounts by audience scale, format diversity, direct-sales motion, and programmatic maturity.

Route outreach by commercial, yield, partnerships, data, ad ops, and content ownership.

Enrich
Score
Deploy
  • Use Audience profile for segmentation, scoring, and routing.
  • Use Inventory mix for segmentation, scoring, and routing.
  • Use Channel footprint for segmentation, scoring, and routing.
  • Use Ad formats for segmentation, scoring, and routing.
  • Use Sales motion for segmentation, scoring, and routing.
Sector Signals

Model the signals that decide which accounts are worth working

Footprint layers sector-specific signals onto core company data so account selection reflects how the market actually operates.

Signal model

Target model

Media Owners

publishers, broadcasters, OOH networks, retail media, and communities by audience and format

01Audience profileFielded for fit, routing, and evidence
02Inventory mixFielded for fit, routing, and evidence
03Channel footprintFielded for fit, routing, and evidence
04Ad formatsFielded for fit, routing, and evidence
05Sales motionFielded for fit, routing, and evidence
  • Separate publishers, broadcasters, OOH networks, retail media, newsletters, podcasts, and vertical communities.
  • Prioritise accounts by audience scale, format diversity, direct-sales motion, and programmatic maturity.
  • Route outreach by commercial, yield, partnerships, data, ad ops, and content ownership.
  • Identify media owners launching new formats, retail media products, or data-led packages.
Workflow Prioritisation

Prioritise accounts around audience profile, inventory mix, channel footprint, ad format, and sales model

Opportunity Sizing turns the enriched company layer into account tiers, whitespace lists, and targeting rules your team can use.

Benchmark view
STRIDE BENCHMARKSGTM Intelligence Account Impact by Business SizeREGIONGlobalINDUSTRYProfessional / Creative...BUSINESS SIZESMB to EnterprisePROVIDERSMBMid-MarketEnterpriseStride84%Stride - SMB83%Stride - Mid-Market80%Stride - EnterpriseClay (Argon)76%Clay (Argon) - SMB76%Clay (Argon) - Mid-Market73%Clay (Argon) - EnterpriseGPT 5.475%GPT 5.4 - SMB71%GPT 5.4 - Mid-Market69%GPT 5.4 - EnterpriseZoomInfo74%ZoomInfo - SMB51%ZoomInfo - Mid-Market60%ZoomInfo - EnterpriseClay (Premium DataProviders)68%Clay (Premium Data Providers) - SMB46%Clay (Premium Data Providers) - Mid-Market57%Clay (Premium Data Providers) - EnterpriseSource: Stride Expert Benchmarks, June'26stride.world
  • Enrich records with audience, inventory, channel, format, and commercial model fields.
  • Build lists for adtech, data, partnerships, creative, sponsorship, and revenue operations motions.
  • Trigger outreach from product launches, audience growth, new packages, hiring, and partnership signals.
  • Deploy media-specific segments into outbound, partnerships, and ABM workflows.
Deployable Output

Deploy account intelligence into live GTM workflows

Stride sends reviewed recommendations, CRM-ready fields, and scored lists into the systems your team already uses.

Deployment flow

CRM deployment

Account records into the systems your team already uses

Ready fields

Audience profileready
Inventory mixready
Channel footprintready
Ad formatsready
Map fields
Review rules
Sync records
Stride setup wizard configuring CRM enrichment fields.
CRM fields
No overwrite risk
Activation ready
  • Recommend the accounts most likely to match your motion.
  • Show evidence and confidence for each suggestion.
  • Route outputs into CRM, ABM, outbound, planning, and partner workflows.
  • Control rollout with approvals, overwrite rules, and deployment caps.