Stride
Stridefor

Company intelligence that finds device companies moving through clearance, launch, and channel expansion

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How it works

From market definition to live GTM motion that finds device companies moving through clearance, launch, and channel expansion

Objective menu

01

Choose your objective

Start with the GTM outcome: trust data, grow pipeline, find missing accounts, improve segmentation, clean routing, or size growth.

ICP model

device companies by class, approval stage, buying committ...

Device class
Regulatory stage
Procurement committee

Account list

scored
Best-fit accounts94%
Expansion list81%
Review queue67%

02

Define ICP and build account lists

Describe your ICP in plain language. Stride turns it into a benchmarked account model using fit rules, exclusions, entity structure, and Device class, Regulatory stage, Procurement committee, and Clinical footprint.

CRM sync

03

Power GTM motions within your existing tools

Push enriched accounts into Salesforce or HubSpot for ABM, territory mapping, TAM sizing, outbound, events, email, and in-person motions.

Workflow Context

Generic firmographics miss the buying context that changes fit

Useful targeting for device companies by class, approval stage, buying committee, and care setting depends on Device class, Regulatory stage, Procurement committee, and Clinical footprint. Stride turns those signals into fields your team can review and deploy.

Workflow map

Medical Devices

Fit model

Signals

Device class01
Regulatory stage02
Procurement committee03
Clinical footprint04

Workflow outputs

Distinguish diagnostics, equipment, implants, digital devices, and consumables.

Prioritise manufacturers moving through clearance, launch, reimbursement, or expansion milestones.

Map buying centres across clinical, regulatory, procurement, and commercial teams.

Enrich
Score
Deploy
  • Use Device class for segmentation, scoring, and routing.
  • Use Regulatory stage for segmentation, scoring, and routing.
  • Use Procurement committee for segmentation, scoring, and routing.
  • Use Clinical footprint for segmentation, scoring, and routing.
Sector Signals

Model the signals that decide which accounts are worth working

Footprint layers sector-specific signals onto core company data so account selection reflects how the market actually operates.

Signal model

Target model

Medical Devices

device companies by class, approval stage, buying committee, and care setting

01Device classFielded for fit, routing, and evidence
02Regulatory stageFielded for fit, routing, and evidence
03Procurement committeeFielded for fit, routing, and evidence
04Clinical footprintFielded for fit, routing, and evidence
  • Distinguish diagnostics, equipment, implants, digital devices, and consumables.
  • Prioritise manufacturers moving through clearance, launch, reimbursement, or expansion milestones.
  • Map buying centres across clinical, regulatory, procurement, and commercial teams.
  • Segment accounts by hospital, lab, outpatient, home-care, and distributor channels.
Workflow Prioritisation

Prioritise accounts around device classification, approval stage, buyer committee, and care setting

Opportunity Sizing turns the enriched company layer into account tiers, whitespace lists, and targeting rules your team can use.

Benchmark view
STRIDE BENCHMARKSGTM Intelligence Account Impact by RegionREGIONGlobalINDUSTRYHealthcareBUSINESS SIZEAll sizesPROVIDERAPACEMEALATAMNAStride81%Stride - APAC84%Stride - EMEA76%Stride - LATAM86%Stride - NAClay (Argon)73%Clay (Argon) - APAC78%Clay (Argon) - EMEA60%Clay (Argon) - LATAM76%Clay (Argon) - NAGPT 5.467%GPT 5.4 - APAC75%GPT 5.4 - EMEA57%GPT 5.4 - LATAM77%GPT 5.4 - NAZoomInfo66%ZoomInfo - APAC57%ZoomInfo - EMEA67%ZoomInfo - LATAM74%ZoomInfo - NAClay (Premium DataProviders)59%Clay (Premium Data Providers) - APAC56%Clay (Premium Data Providers) - EMEA63%Clay (Premium Data Providers) - LATAM61%Clay (Premium Data Providers) - NASource: Stride Expert Benchmarks, June'26stride.world
  • Enrich account records with device area, regulatory posture, and care-setting fit.
  • Build account lists for launch support, manufacturing scale, channel expansion, and clinical adoption.
  • Use approval, hiring, and distributor signals to trigger timely outreach.
  • Deploy committee-aware context into CRM, outbound, and ABM workflows.
Deployable Output

Deploy account intelligence into live GTM workflows

Stride sends reviewed recommendations, CRM-ready fields, and scored lists into the systems your team already uses.

Deployment flow

CRM deployment

Account records into the systems your team already uses

Ready fields

Device classready
Regulatory stageready
Procurement committeeready
Clinical footprintready
Map fields
Review rules
Sync records
Stride setup wizard configuring CRM enrichment fields.
CRM fields
No overwrite risk
Activation ready
  • Recommend the accounts most likely to match your motion.
  • Show evidence and confidence for each suggestion.
  • Route outputs into CRM, ABM, outbound, planning, and partner workflows.
  • Control rollout with approvals, overwrite rules, and deployment caps.