Stride
Stridefor

Company intelligence that finds retailers by estate change, channel mix, and expansion timing

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How it works

From market definition to live GTM motion that finds retailers by estate change, channel mix, and expansion timing

Objective menu

01

Choose your objective

Start with the GTM outcome: trust data, grow pipeline, find missing accounts, improve segmentation, clean routing, or size growth.

ICP model

retailers by format, store estate, category, and ecommerc...

Store estate
Retail format
Category mix

Account list

scored
Best-fit accounts94%
Expansion list81%
Review queue67%

02

Define ICP and build account lists

Describe your ICP in plain language. Stride turns it into a benchmarked account model using fit rules, exclusions, entity structure, and Store estate, Retail format, Category mix, and Ecommerce mix.

CRM sync

03

Power GTM motions within your existing tools

Push enriched accounts into Salesforce or HubSpot for ABM, territory mapping, TAM sizing, outbound, events, email, and in-person motions.

Workflow Context

Generic firmographics miss the buying context that changes fit

Useful targeting for retailers by format, store estate, category, and ecommerce mix depends on Store estate, Retail format, Category mix, Ecommerce mix, and Expansion signals. Stride turns those signals into fields your team can review and deploy.

Workflow map

Retail

Fit model

Signals

Store estate01
Retail format02
Category mix03
Ecommerce mix04
Expansion signals05

Workflow outputs

Separate grocery, specialty, apparel, luxury, home, automotive, marketplace, and multi-format retailers.

Prioritise accounts where estate change, ecommerce investment, or merchandising complexity creates demand.

Route outreach by central buying, digital, store operations, marketing, and supply chain ownership.

Enrich
Score
Deploy
  • Use Store estate for segmentation, scoring, and routing.
  • Use Retail format for segmentation, scoring, and routing.
  • Use Category mix for segmentation, scoring, and routing.
  • Use Ecommerce mix for segmentation, scoring, and routing.
  • Use Expansion signals for segmentation, scoring, and routing.
Sector Signals

Model the signals that decide which accounts are worth working

Footprint layers sector-specific signals onto core company data so account selection reflects how the market actually operates.

Signal model

Target model

Retail

retailers by format, store estate, category, and ecommerce mix

01Store estateFielded for fit, routing, and evidence
02Retail formatFielded for fit, routing, and evidence
03Category mixFielded for fit, routing, and evidence
04Ecommerce mixFielded for fit, routing, and evidence
05Expansion signalsFielded for fit, routing, and evidence
  • Separate grocery, specialty, apparel, luxury, home, automotive, marketplace, and multi-format retailers.
  • Prioritise accounts where estate change, ecommerce investment, or merchandising complexity creates demand.
  • Route outreach by central buying, digital, store operations, marketing, and supply chain ownership.
  • Model regional and local coverage rather than treating every retailer as a single head-office record.
Workflow Prioritisation

Prioritise accounts around store estate, retail format, category mix, ecommerce penetration, and expansion timing

Opportunity Sizing turns the enriched company layer into account tiers, whitespace lists, and targeting rules your team can use.

Benchmark view
STRIDE BENCHMARKSGTM Intelligence Account Impact by Business SizeREGIONGlobalINDUSTRYRetail / E-commerceBUSINESS SIZESMB to EnterprisePROVIDERSMBMid-MarketEnterpriseStride84%Stride - SMB83%Stride - Mid-Market80%Stride - EnterpriseClay (Argon)76%Clay (Argon) - SMB76%Clay (Argon) - Mid-Market73%Clay (Argon) - EnterpriseGPT 5.475%GPT 5.4 - SMB71%GPT 5.4 - Mid-Market69%GPT 5.4 - EnterpriseZoomInfo74%ZoomInfo - SMB51%ZoomInfo - Mid-Market60%ZoomInfo - EnterpriseClay (Premium DataProviders)68%Clay (Premium Data Providers) - SMB46%Clay (Premium Data Providers) - Mid-Market57%Clay (Premium Data Providers) - EnterpriseSource: Stride Expert Benchmarks, June'26stride.world
  • Add store count, channel mix, category, region, and format fields to CRM accounts.
  • Build segments for ecommerce, store operations, loyalty, media, logistics, and merchandising motions.
  • Trigger outreach from store openings, closures, hiring, tech changes, and marketplace launches.
  • Deploy head-office and site-level account context into sales workflows.
Deployable Output

Deploy account intelligence into live GTM workflows

Stride sends reviewed recommendations, CRM-ready fields, and scored lists into the systems your team already uses.

Deployment flow

CRM deployment

Account records into the systems your team already uses

Ready fields

Store estateready
Retail formatready
Category mixready
Ecommerce mixready
Map fields
Review rules
Sync records
Stride setup wizard configuring CRM enrichment fields.
CRM fields
No overwrite risk
Activation ready
  • Recommend the accounts most likely to match your motion.
  • Show evidence and confidence for each suggestion.
  • Route outputs into CRM, ABM, outbound, planning, and partner workflows.
  • Control rollout with approvals, overwrite rules, and deployment caps.